Yesterday I watched Seth Godin’s “On the Tribes We Lead” for the second time on the TED talks website (www.ted.com). This time I realized how relevant it is to Leap of Life Creations’ vision and mission.
He explains how the Internet has enabled society to create “tribes” of all sorts. A tribe consists of a social group of people and exists to lead and connect people and ideas.
Blake Mycoskie started the company TOMS Shoes. It is not just a shoe business; it brings together a tribe of people who believe in the idea of “One-for-One”. One pair of shoes bought gives someone less fortunate the exact same pair of shoes. Amazing! Now, Blake has started a major movement and a tribe of true believers that will tell his story for him (since he can’t be in a million places at once to share it) and the Internet has made that possible for him.
Leap of Life Apparel and Creations is not just a clothing and accessories company, we are a tribe of people who realize the power of our youth and are true believers of social and environmental change. We are a group of Gen Y’s who believe in living in the moment, we make big decisions through our hearts, and we take the leap of life that takes us somewhere unfamiliar, but we know it will take us to a state of happiness unknown to many. We’re looking to create a movement that will shake up the conventional lifestyle and we’re going to have fun doing it. You in?
If not, then I’d like to challenge you and ask: What do you stand for?
did u read the Vancouver Sun, section D2? There is an article on Blake and TOMS. On june 7th hes distributing 200 mystery boxes to influential people around the world. its a mystery as to whats in the box though... some sort of product... perhaps a new design of shoe? what do you suppose his purpose is?
ReplyDeleteHe is also writting a book, "start something that matters" for people who have an idea, but dont know how to get started! I think we are all like that at times, i know thats where I'm at. My creative mind is flowing but how do i show the world what I have, and what I am capable of doing? How do I make myself be heard? And how can i perhaps make a difference?
I like how he also says his book makes a case for simplicity-simplicity in design, message and how you live.... not having a lot of stuff to keep, and take care of, lets you lead a more free life. I think this is so important for people to undertand and make a way of life, especially in our time of fast fashion and product consumption- says the girl in the fashion industry ;)
Aly that's amazing! I believe Blake's purpose is to start a movement in creating business with a cause. I am definitely a member of this type of "tribe".
ReplyDeleteI think the purpose of the 200 mystery boxes is to connect and involve influential people with TOMS Shoes and to raise a collective curiosity about what he's up to.
I also believe, and I've written this in one of my previous blogs, that collaboration is key. You say that your creative mind is flowing but you're not sure how to be heard or how can you make a difference. Collaborate and get together with people that have similar goals and vision. I'm thinking we should get together for coffee! :)
The internet these days (what with facebook and twitter)(and blogs!) really does create tribes like you said. I never thought of it that way. There's so much potential for it, I think a lot of times it can be overwhelming and confusing (or am I just getting old?)
ReplyDeleteBlake Mycoskie is truly inspirational. Business with a cause that isn't driven purely by monetary profit?? And he's doing so well with it. I think there are a lot of people out there that want to do more, they just don't know where to start. The amount of information and choices out there is staggering. How do we sift through it all?
Connecting through tribes, I guess. And then it's finding one (or more) that work for you...
P.S. That line up sounds AMAZING!